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Sod Quality Results
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Articles, Technical Information, & Feedback
Keys to Profitability |
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Higher Profits, Happy Customers, and Fewer Hassles Most expect the seed to germinate evenly, the stand of grass to be uniform, and the contour of the ground to be smooth with no soil erosion. A good mulch application and proper watering are absolutely necessary to produce a sod quality lawn with the hydro-mulching process. Homeowners need guidance to water properly. The moisture needed for consistent seed germination usually comes from the efforts of the homeowner with proper watering. However, getting the homeowner to water properly is frequently a challenge. Sometimes they over water, and sometimes not nearly enough. And when it is hot, it takes more water than when it is cool. It is always advisable to provide the customer with written watering instructions. However, just because they have the instructions is no assurance that they will read them, much less do what is suggested. It is usually necessary to monitor the customer's watering practices and show them how to get the proper and needed irrigation. Premium Mulch with Tackifier always produces a better stand of grass. A good mulch with tackifier helps hold the seed in place and control soil erosion when it rains too much, or when the homeowner waters incorrectly. The best mulch application will always be the primary ingredient necessary to produce the desired results. To get the best results, always use premium mulch with tackifier. Happy customers provide the foundation for future profitable business. For a highly profitable grass planting business, it is very important to have happy customers. Happy customers frequently tell other potential customers about their "good experience". This results in referral business. Referral business is the most profitable business any business can have. Note: Customers prefer to do business with, and will pay more to a contractor he has reason to trust. The profitability of the future business is significantly affected by the satisfaction of current customers. There are many costs associated with unhappy customers A poor stand of grass will always demand a time consuming "touch-up", and this can be a nuisance. But more importantly, an unhappy customer will not be a source of referral business, and may in fact spread ill will. A contractor may never know what jobs he did not get a chance to even offer a proposal on because of an unhappy customer's negative words. Time is so important - You can't afford the luxury of lost or wasted time. "Touch ups" consume precious time, and "time is money". Consider the fact that all experienced contractors have "a minimum" charge of at least $250 for any job. This minimum charge is a service charge necessary to cover the costs of time required to interact with the customer, the time required to travel to the site, the time to set up the machinery and spray the job, and the time required to deal with the customer following the grass planting process. When the overall costs of doing business are properly accounted for, the value of the time to do a minimal job may be $200. These are costs related to the services of the company. No materials costs are included. With these costs in mind, it is as costly to provide the service of a "touch-up" as it is to do a minimum job. Using the best mulch is an investment providing better results and more profitable business. Using the very best mulch with tackifier, applied at heavy rates, may add $20, $30, or even $40 to the overall costs of a home lawn installation, when compared to the cost of using low quality mulch applied at low rates. But if the overall success of the company is valued, and a realistic value of time is considered, this investment is very profitable. If using the very best mulch and tackifier results in doing just one less touch-up in every 5 or 6 jobs, the contractor will have lower overall costs. But more importantly, the value of business referrals exceeds the additional costs of the premium mulch application. And an added bonus. The contractor has many more happy customers who respect his professionalism instead of being angry with themselves for being taken-in by in inferior, lower priced contractor. Premium mulch helps get the results expected by most customers. |
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| [Keys to Profitability] |